Blogs

In the fight to save planet Earth from plastic pollution, reuse not recycling is the solution.

Recycling has been the rallying cry of the environmental movement since the 1970s, a decade where plastic debris in oceans was firs­t observed and Earth Day was inaugurated. Recycling was viewed then as the solution to the use-and-throw-away model of consumption that had steadily taken hold and resulted in the production of more imperishable plastic …

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The plastic industry is using the COVID-19 crisis to cast a suspicious eye over reusables

The last couple of months have been drenched in confusion and uncertainty, pushing virtually each one of us to quickly adapt to sudden changes in both our public and private lives. Seeking to protect our loved ones and the community at large, we have made huge shifts in our way of life, from sheltering in …

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The impacts of the COVID-19 on the Zero-Waste Movement and our reuse ventures

Only a month ago, the conversation surrounding reusables and the zero-waste movement was positive and gaining in momentum. It seemed like an increasing number of businesses began leaping into the idea of circularity, adopting reusables into their offerings and considering how they could be more environmentally virtuous. But as the movement started glinting with light, …

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New Research highlights dynamics between Start-ups and FMCGs in Global South

Utrecht University Researcher Wiebe Bor joined the Zero Waste Living Lab team and held 26 interviews with Reuse Start-ups in the Global South and FMCG companies to shed a new light on the powerful dynamics between local reuse innovators and major, global corporations. The research revealed that there are currently new windows of opportunity opening the transition …

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Rethinking Single-Use Sachets: Why companies need to think ahead

Companies need to rethink their practices when it comes to disposable plastic. Sachets (small single use-dosed packaging) cause major harm to the planet and fuel plastic pollution. Here is the question: Why spend millions of USD in recycling and cleanup, when ditching single-use plastics and investing in reuse or refill solutions presents major business opportunities? …

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Webinar Recap: Three strategies to build a plastic-free future

What are impactful strategies to scale the Reuse Revolution? That was the subject of a global webinar featuring the perspectives of three experts tackling the plastic pollution. We were joined by Kumala Susanto (Hepi Circle), Emma Priestland (BreakFreeFromPlastic) and Brian Bauer (Algramo). Penetrating new markets with reuse solutions Our first speaker, Kumala Susanto, Co-founder and …

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Building the future of Indonesia’s circular laundry industry

Did you ever consider the amount of plastic involved in the laundry industry? Well, in Indonesia, where millions of people make use of laundry services, this amounts up to 1.5 kg of low-quality, single-use plastics per person per year! Plastics are considered a crucial part of the laundry process, producing waste through plastic wrapping, microplastics, …

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Feel good refill!

The beautiful beaches, thick forests and unique ecosystems of Indonesia are threatened by a growing plastic problem. If not addressed the countries’ precious ecosystems and people’s health are at risk.However, there are solutions. Our newest venture has the potential to stop 200,000 bottles entering the ocean each year – and that’s just for one hotel. …

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