Closing the tap on plastic pollution together, starting in Indonesia & Malaysia

We build reuse businesses that drive systemic change towards
a true circular economy for plastics

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We build ventures that drive systemic change

We are serial entrepreneurs. We develop consumer-driven solutions that are desirable, viable and feasible in the market. Because scalability and replicability are wired in their DNA, the ventures we build are designed to make an exponential impact on an exponential problem. Founded in 2019, we have already launched seven ventures that are creating a direct impact and pushing Indonesia’s market towards a circular economy

Reuse is the new recycling: A long-lasting solution to plastic pollution

In the best-case recycling scenario, plastic packaging production and plastic leakage will still double by 2050. Recycling, upcycling, and waste to energy initiatives are not capable of dealing with the environmental crisis nor do they reduce the inflow of plastic itself. Fundamentally rethinking product delivery, service systems and plastic packaging means reducing waste at its source, which is why we are building and scaling reuse business models that skip single-use plastics in the first place.

Starting In Indonesia: The world's second biggest leakage point of plastic into the ocean

Based in Indonesia, our local team of venture builders have deep on-the-ground knowledge to tackle the plastics crisis at its core. We expect the impact of our ventures to extend far beyond national boundaries, enabling a radically more sustainable consumption paradigm worldwide. Indonesia will serve as a showcase market to inspire, inform, and pave the way for a global shift toward zero-waste living.

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